Milton Keynes BID
Case Studies
urple Tuesday is a global movement aimed at improving the customer experience for disabled people, encouraging businesses and organisations to adopt more inclusive practices. In 2024, Milton Keynes took this initiative to new heights, becoming the UK’s first-ever "Purple City."
Over the years, abandoned and broken bike locks had begun to accumulate across Milton Keynes City Centre. These locks were not only unsightly but also contributed to a sense of neglect. Recognising the need for action, MyMiltonKeynes BID stepped in with a hands-on approach to tackle the problem head-on.
The Milton Keynes City Centre Christmas Lights Switch-On 2024, hosted by MyMiltonKeynes (MyMK) BID, marked the official start of the festive season with an unforgettable event that attracted an estimated 7,500 attendees.
In October 2024, the Public Realm Team embarked on a significant initiative to enhance biodiversity and improve the visual appeal of Central Milton Keynes.
During the peak festive shopping season from 21st November to 23rd December 2024, MyMiltonKeynes BID (MyMK) deployed the My Local Bobby Prolific Crime Team (PCT) to reinforce security measures across Milton Keynes City Centre.
MyMiltonKeynes identified a gap in promoting the unique offerings of Milton Keynes City Centre to residents, visitors, and businesses. While an existing B2B platform and visual identity catered to corporate communications, there was no dedicated consumer-facing website or brand which effectively showcased the City’s retail, leisure, cultural, and entertainment offerings. Recognising the need for a fresh, consumer-focused identity and digital platform, MyMK embarked on a journey to revitalise the city centre’s brand, drive footfall, and strengthen community engagement.
In April 2024, we assumed full management responsibility for Grafton Park, taking proactive steps to enhance its upkeep and restore it to a high standard.
