MyMiltonKeynes BID is pleased to announce the appointment of PFM Intelligence, to support its ambition of providing City Centre businesses with unprecedented insight into visitor demographics, behaviours, and spending patterns.
The collaboration will provide MyMiltonKeynes, the City Centre’s Business Improvement District, with precise and reliable footfall data, defined primary, secondary and tertiary catchment areas and a detailed view of how consumers from these areas move within the City Centre.
PFM Intelligence, a leader in smart location data, uses footfall counts from hundreds of shopping centres and retail outlets to accurately anchor their geo-location footfall data, ensuring consistency and reliability in reporting.
“By understanding our visitors better, we can provide our businesses with data that will help them tailor their offering to meet visitor needs more effectively," explains Jill Farnsworth, Chief Executive of MyMiltonKeynes BID. “Being able to target specific demographics with hyper-localised marketing and monitoring monthly changes with precision will be invaluable to us as we ramp up our consumer marketing activities over the coming months”.
By integrating PFM Intelligence's data with existing metrics the BID collates on debit card spending across the City Centre, MyMiltonKeynes will produce detailed monthly data insight bulletins for businesses. These bulletins will provide a clear and comprehensive view of the area’s performance, aiding businesses in making informed decisions and strategies.
The data will also reveal which brands visitors prefer, providing valuable insights into the quality and appeal of the current industry mix and whether it aligns with visitor preferences.
This partnership marks a significant advancement in MyMiltonKeynes BID's efforts to boost the economic health and vibrancy of the City Centre, ensuring that it remains a top business destination.
Further information on PFM can be found at www.pfm-intelligence.com.
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