A Year of Social Media Success for @MKCityCentre and MyMiltonKeynes

One year ago MyMiltonKeynes transformed its social media presence, rebranding from @mymiltonkeynes to the more consumer-friendly @MKCityCentre on Instagram, TikTok, and Facebook — and the results have been outstanding.

High-Quality, Engaging Content for Milton Keynes City Centre

The refreshed social media strategy marked a major shift towards high-quality, engaging content that showcases the best of Milton Keynes City Centre. Video storytelling has been at the heart of this approach, bringing to life the energy, vibrancy, and variety of experiences on offer — from shopping and dining to events, culture, and public spaces.

Goals of the @MKCityCentre Social Media Transformation

The goals of the new @MKCityCentre social media channels were clear:

• Celebrate Milton Keynes City Centre as a place residents and workers can be proud of.

• Attract visitors from further afield by showcasing the unique MK City Centre experience.

• Challenge outdated perceptions and dispel the myth that there is “nothing to do” in Milton Keynes.

Engagement and Growth Over 12 Months

Over the past 12 months, this new direction has paid off. Engagement has grown, audiences have expanded, and feedback has been overwhelmingly positive, cementing @MKCityCentre as the go-to hub for city centre news, updates, and inspiration.

Our Lane7 opening reel was the highest performing video on TikTok, with 322K views, 13K likes, 161 comments, 8.1k shares and 2.3K favouriting it

TikTok

Since September 2024:

1.2M views

46K likes

20K shares

2,912 comments

12K profile views

2408 new followers

Facebook

Since September 2024:

3.3m views

35K interactions (+185%)

1,057,523 reach (+186.8%)

5K link clicks (+9.8%)

60K visits (+131.2%)

4806 new followers (154.3%)

Instagram

Since September 2024:

936K views

27K interactions (+100%)

614K reach (+749.4%)

525 link clicks (+130.3%)

16K visits (+77.8%)

2814 new followers